OluKai & AFTCO Launch The Ultimate Sportfishing Footwear Collection

AFTCO is proud to announce a new collaboration with OluKai, uniting our fishing heritage and conservation-driven values with their island-forged craftsmanship and ocean-first ethos. The result: a sportfishing footwear collection built for life on the water—and beyond.

The AFTCO x OluKai collection includes three co-branded styles—the Ulele, ‘Ahi, and ‘Ohana—offering anglers versatile, performance-driven options from boat to beach. Featuring a marine performance shoe and two open-toe sandals, each style is designed with the durability, comfort, and traction demanded by serious days on the water.

“Partnering with OluKai was a natural fit,” said Matt Quesnel, AFTCO’s VP of Sales. “We share a deep commitment to quality, performance, and purpose. Whether you’re a hardcore angler or a weekend warrior, this collection delivers comfort and reliability where it counts.”

Beyond performance, the collaboration is grounded in a shared commitment to sustainability and conservation. OluKai brings mindful materials, responsible manufacturing practices, and a dedication to giving back through the Ama OluKai Foundation, which supports Hawaiian-based nonprofits and ocean stewardship. As a certified B Corp, they uphold high standards at every step. This aligns with AFTCO’s own conservation mission, including our 10% Pledge to Protect and Conserve—a promise to give back at least 10% of company profits to fishing conservation.

Wherever your next trip takes you, the AFTCO x OluKai lineup is made to go the distance. Check out the collection at aftco.com/olukai.

About AFTCO

Family owned and operated, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance, and reliability when it counts most. Worn across the globe, AFTCO’s fishing clothing and fishing rain gear is designed to handle the harshest elements. Whether you are a tournament bass angler looking to stay dry in a late fall downpour or an offshore weekend warrior seeking protection from the sun’s harmful UV rays, AFTCO keeps you fishing comfortably.

AFTCO reflects a legacy of firsts. From former company Chairman Milt Shedd’s pioneering conservation achievements, to the invention of the roller guide and the introduction of the world’s first pair of true fishing shorts, AFTCO provides conservation leadership and innovative products proven to deliver performance on the water. Our passion for the outdoors goes beyond our product offering because of an unwavering commitment to help protect our fishing resources and angler rights. Through our 10% Pledge to Protect and Conserve, your purchase of any AFTCO product directly supports conservation initiatives.

About OluKai

OluKai is built on three core values: ‘Ohana, Aloha, and Quality. These principles guide everything the company does and shape its commitment to its customers and the environment. OluKai embraces ‘Ohana (family), valuing the connections that unite individuals and fostering community in all its endeavors. OluKai’s dedication to sustainability and responsible sourcing ensures that its products are made with respect for the environment. Aloha, the “breath of life,” embodies OluKai’s commitment to selfless giving and care in every product it creates. Each OluKai product is crafted with integrity, designed with care, and made to be proudly worn, inviting individuals to share in these values with every step.

Every pair gives back. A portion of all proceeds directly supports the Ama OluKai Foundation, honoring those who preserve and celebrate the cultural heritage and Aloha spirit of Hawai’i.

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