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Shimano Expands Flagship MGL Spinning Reel Lineup With The Exsence 2500XGB

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Shimano North America Fishing announces the debut of its Exsence B spinning reel lineup with a new 2500-size option, tailored for light-tackle anglers targeting freshwater species with techniques. As the flagship model in Shimano’s MagnumLite series, the Exsence B sets the standard for performance in finesse applications.

“When we talk about finesse, we’re talking about control — and that’s where this Exsence B dominates,” says Kade Gewanter, Freshwater Product Marketing Manager at Shimano North America Fishing. “The new size offering within the redesigned Exsence series — the Exsence 2500XGB — expands access to Shimano’s premium technologies for finesse bass fishing, allowing more anglers to fine-tune their gear for specific techniques using a premium reel equipped with Shimano’s MGL Rotor. Whether shaking a dropshot, or strolling a minnow, the Exsence B delivers the performance edge.”

Exsence B is engineered with Shimano’s most advanced reel technologies, empowering anglers with longer, more accurate casts, ultra-responsive control, and smooth, powerful retrieves. The lightweight frame is now available in a 2500-size option with ultra-fast XG gearing (6.4:1), making it the perfect spinning reel for targeting bass with finesse tactics.

At the heart of the Exsence B lies the MGL Rotor, constructed from a lightweight carbon-infused CI4+ material. The rotor’s asymmetrical design slashes rotational inertia to give anglers instant startup and agile bait control with every handle turn. For those who rely on precision presentations, this means subtle bites and executing fluid retrieves with ease.

Exsense B is built to perform under pressure with proprietary Shimano technologies. InfinityLoop enhances spool oscillation and line lay to deliver longer, more fluid casts. Infinity Drive provides effortless reeling under load and InfinityXross gear design for improved durability. Exsence B also features Rapid Fire Drag to enable fast and precise drag adjustments in the heat of the fight, while the DuraCross drag system provides silky-smooth resistance with added durability. The Anti-Twist Fin further enhances line management by maintaining consistent tension and reducing slack.

From the backcountry to the sweet water, Shimano built the all-new Exsence B series for anglers who want to cast further, feel more, and fight smarter. For more information about this new offering and Shimano’s complete range of innovative fishing tackle, visit fish.shimano.com. To find a retailer near you, visit Shimano’s dealer locator. For more information on Shimano and the latest product releases, please contact Gordon Brown at [email protected]

About Shimano North America Fishing

Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro. You can learn more at https://fish.shimano.com/en-US or follow on social @fish_shimano_north_america/, @fishgloomis, @jackall_usa, and @fishpowerpro.

The post Shimano Expands Flagship MGL Spinning Reel Lineup With The Exsence 2500XGB appeared first on The Fishing Wire.

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Yamaha Rightwaters Marks Six Years Of Measurable Marine Conservation

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Yamaha Rightwaters Marks Six Years Of Measurable Marine Conservation 2

Kennesaw, GA — Yamaha Rightwaters™ marked its sixth anniversary on Sunday, June 8, World Oceans Day 2025. Launched in 2019, Yamaha Rightwaters continues to support programs that make significant progress in keeping waterways clean and promoting sustainability for generations to come. Several key metrics over the course of the entire program include:

  • More than 136,427 pounds of plastic shipping covers recycled through the Yamaha Rightwaters Recycling Program with Nexus Circular®
  • More than 986 tons of debris removed from U.S. rivers and lakes through collaborations with clean up organizations including Keep the Tennessee River Beautiful™, Keep the Golden Isles Beautiful and the Conch Republic Marine Army
  • Approximately 228,621 metric tons of carbon dioxide captured through the Ducks Unlimited® Gulf Coast Initiative

Founded on four core pillars: restoring marine habitats, supporting academic research, managing invasive species and promoting marine stewardship, Yamaha Rightwaters delivers measurable, science-driven results that benefit both the environment and the marine industry.

“At its core, the Yamaha Rightwaters sustainability initiative exists to protect the very environments where our customers use our products,” said Joshua Grier, Sustainability Program Manager, Yamaha U.S. Marine Business Unit. “Whether it’s carbon reduction, plastic recycling, or habitat restoration, these efforts are driven by a long-term vision of sustainability. We believe cleaner, healthier marine habitats aren’t just good for the environment—they’re also essential to the future of the marine industry.”

From June 2024 through June 2025, Yamaha Rightwaters’ efforts also reinforced Yamaha’s overall goals to pursue carbon neutrality. Highlights from the past 12 months include:

Scientific Research and Marine Education

In collaboration with Bonefish & Tarpon Trust® (BTT), Yamaha Rightwaters contributed to the tagging of 200 migratory tarpon as part of the Tarpon Acoustic Tagging Project. The data collected helps identify critical habitats and guides future conservation and restoration efforts. BTT also reached a major milestone in 2024, achieving its five-year goal to plant 100,000 mangroves in the Northern Bahamas. This large-scale reforestation project helps restore coastal ecosystems and supports marine biodiversity. Yamaha Rightwaters’ backing also expanded BTT’s educational programs in Belize, reaching more than 5,000 students and 400 teachers with lessons on marine science, sustainability and stewardship.

Yamaha Rightwaters also supports the International Game Fish Association® (IGFA®) through sponsorship of the IGFA Passports to Fishing Program and the IGFA Great Marlin Race. The Passports to Fishing initiative equips educators around the world with “Fishing Clinics in a Box” that promote ethical angling and conservation awareness. Since its launch in 2019, the program distributed 195 kits in 45 countries across six continents, reaching more than 41,000 children. Available in 17 languages and used by partners such as the National Park Service®, the program is a key tool for cultivating the next generation of responsible anglers.

Furthering support of academic marine research, Yamaha Rightwaters partnered with the Pfleger Institute of Environmental Research (PIER) on two major initiatives: swordfish migration studies and sustainable white seabass fishery management. Yamaha Rightwaters provided a 175-horsepower V MAX SHO® outboard engine for PIER’s research vessel, expanding its capabilities for fieldwork. To date, PIER has deployed more than 500 archival tags in white seabass and continues to track swordfish movement across the North Pacific, contributing critical data to help improve fishery management and conservation policies.

Habitat Restoration and Community Engagement

Yamaha Rightwaters remains a key sponsor of the Emerald Coast Open Lionfish Tournament®, one of the world’s largest invasive species removal efforts. In 2025, 143 tournament participants removed approximately 20,500 lionfish from Florida’s coastal waters. The annual event includes community education and Destin Restaurant Week, where chefs featured lionfish as a sustainable seafood option.

Advancing Clean Energy Innovation

In 2024, Yamaha joined the Fuel Cell and Hydrogen Energy Association (FCHEA) to strengthen its commitment to clean energy and hydrogen-based propulsion. Yamaha began exploring hydrogen technology in 2003 and continues to work with partners to develop hydrogen-powered engines. These efforts support the company’s multi-technology strategy to cut carbon emissions while maintaining performance and reliability. Yamaha also contributes to U.S. clean energy policy and views hydrogen as an important part of a more sustainable marine future.

Yamaha Rightwaters is a national sustainability program encompassing all of Yamaha Marine’s conservation and water quality efforts. Program initiatives include habitat restoration, support for scientific research, mitigation of invasive species, reduction of marine debris, and environmental stewardship education. Yamaha Rightwaters reinforces Yamaha’s long-standing history of natural resource conservation, support of sustainable recreational fishing and water resources, and the Angler Code of Ethics, which requires pro anglers to adhere to principles of stewardship for all marine resources.

Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners®, Yamaha Boats, G3® Boats and Skeeter® Boats. Supporting 2,400 dealers and boat builders nationwide, Yamaha is the industry leader in reliability, performance, technology and customer service.

The post Yamaha Rightwaters Marks Six Years Of Measurable Marine Conservation appeared first on The Fishing Wire.

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MSU Researcher Leads Innovative Effort To Protect Lake Whitefish Using Genetic Markers

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East Lansing, MI — Earlier this year, Jason Smith, a fisheries biologist with the Bay Mills Indian Community in Michigan’s Upper Peninsula, spoke with Interlochen Public Radio (IPR) about an ominous trend threatening one of the Great Lakes’ most foundational and key fish species: lake whitefish.

“Even if we bring (commercial fishing) harvest to zero, the lakes are still headed toward extirpation,” Smith told IPR in January about the species.

Continue reading at canr.msu.ed.

Photo Credit: Ben Vasquez

The post MSU Researcher Leads Innovative Effort To Protect Lake Whitefish Using Genetic Markers appeared first on The Fishing Wire.

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Casting A Conservation Legacy And Celebrating 75 Years Of The Sport Fish Restoration Act

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by Cindy Sandoval

This year, the Sport Fish Restoration Act turns 75. This milestone marks three-quarters of a century ensuring that sport fish populations and aquatic habitats are healthy, sustainable, and accessible for all. No other funding method has had the same longevity, consistency, and significance for fisheries management in the United States. 

The Sport Fish Restoration Act, also known as the Dingell-Johnson Act, was signed into law at a time when the country was reshaping its identity after World War II. While industry reached new heights and suburbia sprawled, aquatic wild places—our rivers, lakes, and estuaries—were at risk of becoming afterthoughts. Fish stocks were in trouble, waterway access was an issue, and communities were losing their connection to nature. Representative John Dingell Sr. and Senator Edwin C. Johnson sought to change this and modeled new legislation after the successful Pittman-Robertson Act of 1937, which funded wildlife conservation through federal excise taxes on firearms and ammunition.

Continue reading at fws.gov.

The post Casting A Conservation Legacy And Celebrating 75 Years Of The Sport Fish Restoration Act appeared first on The Fishing Wire.

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