News & Updates
Humminbird/Johnson Outdoors Renews Major League Fishing Sponsorship For 2025
Benton, KY – Major League Fishing (MLF) and Johnson Outdoors, a global leader in outdoor recreation, announced the renewal of their partnership for the 2025 season. The partnership builds on Johnson Outdoors’ extensive support of MLF and introduces exciting new elements centered around the company’s innovative product launches and conservation efforts.
For over 50 years, Johnson Outdoors has inspired outdoor exploration through innovative, high-quality products in watercraft, fishing, diving and camping. Their flagship brands, Minn Kota® and Humminbird®, offer industry leading integration between the brands that elevates the angling experience through their advanced trolling motors, cutting-edge marine electronics, and sonar fish-finders, delivering unmatched clarity and precision for anglers.
As part of the 2025 renewal, Johnson Outdoors has focused their investment on the MLF5 circuits, reaching more than 30,000 competitors and millions of fans across 170 events nationwide – including the Tackle Warehouse Invitationals, Toyota Series, Phoenix Bass Fishing League (BFL), Abu Garcia College Fishing and Abu Garcia High School circuits. Johnson Outdoors also offers Toyota Series and BFL anglers a contingency award program, centered around the MEGA Live 2 Forward-Facing Sonar unit, that rewards anglers who leverage this cutting-edge technology in competition.
“Humminbird’s heritage has been rooted in fishing for generations and the entire Humminbird team is excited to partner once again with Major League Fishing to support thousands of anglers across America as they follow their passion,” said Jeff Kolodzinski, Johnson Outdoors Brand Manager – Fishing. “In an effort to bring things a little closer to home, Humminbird has offered a new contingency program in 2025 that pays Toyota Series and BFL anglers who finish in the Top 10 up to $500 in regular-season events and up to $1,000 in regionals and championships for utilizing Humminbird products in competition. We’re excited to help provide anglers a great place to fish and the opportunity to earn a bonus check when they do well.”
Johnson Outdoors has further demonstrated its commitment to environmental stewardship in 2025 by serving as the title sponsor for four MLF Fisheries Management Division (FMD) habitat restoration projects. These initiatives focus on enhancing fish habitats and ensuring the long-term health and sustainability of fisheries across the United States, aligning with Johnson Outdoors’ dedication to preserving natural resources for future generations of anglers.
“We’re proud to continue our partnership with Johnson Outdoors into the 2025 season,” said Kathy Fennel, MLF Executive Vice President and General Manager. “Their investment in our grassroots anglers across the MLF5 circuits allows those anglers to reap even more benefits for their dedication and commitment to our sport. The cutting-edge technologies at Johnson Outdoors align perfectly with our mission to elevate competitive bass fishing across all circuits, and their commitment to conservation demonstrates their deep investment in the future of our industry.”
Johnson Outdoors will continue to receive widespread exposure across MLF5 platforms in 2025, ensuring their brand remains at the forefront of the competitive fishing industry. Their presence will include commercials and graphic billboards featured during MLF5 television broadcasts, along with in-show logo placements and product mentions during MLFNOW!livestream coverage. Additionally, Johnson Outdoors’ innovative products will be promoted across MLF’s digital platforms, including the league’s website and social media channels, further solidifying their connection with anglers and fans alike.
For more information on Johnson Outdoors and its portfolio of winning, consumer-preferred brands, visit JohnsonOutdoors.com. For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news, and more, follow MLF’s social media outlets on Facebook, X, Instagram and YouTube.
About Johnson Outdoors
Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experiences, earning the company industry awards, customer loyalty, and above all, consumer trust through innovative, top-quality products. Built on the passion, ingenuity, and expertise of their employees, Johnson Outdoors values creativity and encourages innovation with a commitment to collaboration and teamwork.
Johnson Outdoors Fishing is comprised of the Minn Kota®, Humminbird ® and Cannon ® brands. Minn Kota is the world’s leading manufacturer of electric trolling motors, as well as a complete line of shallow water anchors, battery chargers, and marine accessories. Humminbird is a leading global innovator and manufacturer of marine electronics products including fish finders, multifunction displays, autopilots, ice flashers, and premium cartography products. Cannon is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.
About Major League Fishing (MLF)
Major League Fishing is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 17 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
The post Humminbird/Johnson Outdoors Renews Major League Fishing Sponsorship For 2025 appeared first on The Fishing Wire.
News & Updates
Yamaha Rightwaters Marks Six Years Of Measurable Marine Conservation

Kennesaw, GA — Yamaha Rightwaters marked its sixth anniversary on Sunday, June 8, World Oceans Day 2025. Launched in 2019, Yamaha Rightwaters continues to support programs that make significant progress in keeping waterways clean and promoting sustainability for generations to come. Several key metrics over the course of the entire program include:
- More than 136,427 pounds of plastic shipping covers recycled through the Yamaha Rightwaters Recycling Program with Nexus Circular®
- More than 986 tons of debris removed from U.S. rivers and lakes through collaborations with clean up organizations including Keep the Tennessee River Beautiful
, Keep the Golden Isles Beautiful and the Conch Republic Marine Army
- Approximately 228,621 metric tons of carbon dioxide captured through the Ducks Unlimited® Gulf Coast Initiative
Founded on four core pillars: restoring marine habitats, supporting academic research, managing invasive species and promoting marine stewardship, Yamaha Rightwaters delivers measurable, science-driven results that benefit both the environment and the marine industry.
“At its core, the Yamaha Rightwaters sustainability initiative exists to protect the very environments where our customers use our products,” said Joshua Grier, Sustainability Program Manager, Yamaha U.S. Marine Business Unit. “Whether it’s carbon reduction, plastic recycling, or habitat restoration, these efforts are driven by a long-term vision of sustainability. We believe cleaner, healthier marine habitats aren’t just good for the environment—they’re also essential to the future of the marine industry.”
From June 2024 through June 2025, Yamaha Rightwaters’ efforts also reinforced Yamaha’s overall goals to pursue carbon neutrality. Highlights from the past 12 months include:
Scientific Research and Marine Education
In collaboration with Bonefish & Tarpon Trust® (BTT), Yamaha Rightwaters contributed to the tagging of 200 migratory tarpon as part of the Tarpon Acoustic Tagging Project. The data collected helps identify critical habitats and guides future conservation and restoration efforts. BTT also reached a major milestone in 2024, achieving its five-year goal to plant 100,000 mangroves in the Northern Bahamas. This large-scale reforestation project helps restore coastal ecosystems and supports marine biodiversity. Yamaha Rightwaters’ backing also expanded BTT’s educational programs in Belize, reaching more than 5,000 students and 400 teachers with lessons on marine science, sustainability and stewardship.
Yamaha Rightwaters also supports the International Game Fish Association® (IGFA®) through sponsorship of the IGFA Passports to Fishing Program and the IGFA Great Marlin Race. The Passports to Fishing initiative equips educators around the world with “Fishing Clinics in a Box” that promote ethical angling and conservation awareness. Since its launch in 2019, the program distributed 195 kits in 45 countries across six continents, reaching more than 41,000 children. Available in 17 languages and used by partners such as the National Park Service®, the program is a key tool for cultivating the next generation of responsible anglers.
Furthering support of academic marine research, Yamaha Rightwaters partnered with the Pfleger Institute of Environmental Research (PIER) on two major initiatives: swordfish migration studies and sustainable white seabass fishery management. Yamaha Rightwaters provided a 175-horsepower V MAX SHO® outboard engine for PIER’s research vessel, expanding its capabilities for fieldwork. To date, PIER has deployed more than 500 archival tags in white seabass and continues to track swordfish movement across the North Pacific, contributing critical data to help improve fishery management and conservation policies.
Habitat Restoration and Community Engagement
Yamaha Rightwaters remains a key sponsor of the Emerald Coast Open Lionfish Tournament®, one of the world’s largest invasive species removal efforts. In 2025, 143 tournament participants removed approximately 20,500 lionfish from Florida’s coastal waters. The annual event includes community education and Destin Restaurant Week, where chefs featured lionfish as a sustainable seafood option.
Advancing Clean Energy Innovation
In 2024, Yamaha joined the Fuel Cell and Hydrogen Energy Association (FCHEA) to strengthen its commitment to clean energy and hydrogen-based propulsion. Yamaha began exploring hydrogen technology in 2003 and continues to work with partners to develop hydrogen-powered engines. These efforts support the company’s multi-technology strategy to cut carbon emissions while maintaining performance and reliability. Yamaha also contributes to U.S. clean energy policy and views hydrogen as an important part of a more sustainable marine future.
Yamaha Rightwaters is a national sustainability program encompassing all of Yamaha Marine’s conservation and water quality efforts. Program initiatives include habitat restoration, support for scientific research, mitigation of invasive species, reduction of marine debris, and environmental stewardship education. Yamaha Rightwaters reinforces Yamaha’s long-standing history of natural resource conservation, support of sustainable recreational fishing and water resources, and the Angler Code of Ethics, which requires pro anglers to adhere to principles of stewardship for all marine resources.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners®, Yamaha Boats, G3® Boats and Skeeter® Boats. Supporting 2,400 dealers and boat builders nationwide, Yamaha is the industry leader in reliability, performance, technology and customer service.
The post Yamaha Rightwaters Marks Six Years Of Measurable Marine Conservation appeared first on The Fishing Wire.
News & Updates
MSU Researcher Leads Innovative Effort To Protect Lake Whitefish Using Genetic Markers
East Lansing, MI — Earlier this year, Jason Smith, a fisheries biologist with the Bay Mills Indian Community in Michigan’s Upper Peninsula, spoke with Interlochen Public Radio (IPR) about an ominous trend threatening one of the Great Lakes’ most foundational and key fish species: lake whitefish.
“Even if we bring (commercial fishing) harvest to zero, the lakes are still headed toward extirpation,” Smith told IPR in January about the species.
Continue reading at canr.msu.ed.
Photo Credit: Ben Vasquez
The post MSU Researcher Leads Innovative Effort To Protect Lake Whitefish Using Genetic Markers appeared first on The Fishing Wire.
News & Updates
Casting A Conservation Legacy And Celebrating 75 Years Of The Sport Fish Restoration Act
by Cindy Sandoval
This year, the Sport Fish Restoration Act turns 75. This milestone marks three-quarters of a century ensuring that sport fish populations and aquatic habitats are healthy, sustainable, and accessible for all. No other funding method has had the same longevity, consistency, and significance for fisheries management in the United States.
The Sport Fish Restoration Act, also known as the Dingell-Johnson Act, was signed into law at a time when the country was reshaping its identity after World War II. While industry reached new heights and suburbia sprawled, aquatic wild places—our rivers, lakes, and estuaries—were at risk of becoming afterthoughts. Fish stocks were in trouble, waterway access was an issue, and communities were losing their connection to nature. Representative John Dingell Sr. and Senator Edwin C. Johnson sought to change this and modeled new legislation after the successful Pittman-Robertson Act of 1937, which funded wildlife conservation through federal excise taxes on firearms and ammunition.
Continue reading at fws.gov.
The post Casting A Conservation Legacy And Celebrating 75 Years Of The Sport Fish Restoration Act appeared first on The Fishing Wire.
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