On the opening morning of the Archery Trade Association show, Booth 3501 inside the Indiana Convention Center is the place to be as Bowtech will launch new bows and crossbows from its Bowtech, Diamond, Stryker and Excalibur brands.
The 2015 bow launch will be the largest in company history, and several special guests will be in attendance to help out. Country Music star Colt Ford will perform live in the booth with a special appearance from Tyler Farr, and outdoor celebrity and television host Eva Shockey will make a special announcement. Bowtech will also give away custom-designed t-shirts throughout the program while supplies last.
“We launched our 2015 flagship bows in November, but we’re still planning on being the talk of the show,” said Jeff Suiter of Bowtech Marketing. “This is the largest number of bows we have ever launched in a year, and each one is a truly innovative product.”
The program begins at 9 a.m. CT. Each of the new bows along with the Bowtech Prodigy, Boss and Fanatic will be available for shooting immediately following their introductions.