The agreement combines popular fishing boat brands that are recognized internationally. It also creates another connection between two industry leaders, Bass Pro Shops founder/CEO Johnny Morris and Ranger Boats founder Forrest Wood. Years ago the iconic outdoorsmen both began fishing on the White River and White River Chain of Lakes in the Ozarks and even fished together in the first National BASS Tournaments.
“This partnership brings added long-term stability for both companies and for the dealer networks that provide customers with quality boats at exceptional values,” said Morris, who also is founder/CEO of Tracker Marine Group. “I’ve had the pleasure of knowing Forrest Wood many years, and I deeply respect him and his family that founded and built a solid performing business with excellent products.
“It’s also important that our companies share comparable cultures and values and are dedicated to manufacturing quality products in the USA.”
Following the closing of the transaction, Fishing Holdings will continue operating independently under its existing management at its headquarters in Flippin, Ark., located a two-hour drive from Bass Pro Shops headquarters in Springfield.
“We are impressed with the company’s leadership team and performance and look forward to welcoming them to the Bass Pro Shops family,” said Morris.
“We are fortunate to partner with Bass Pro Group, which understands the industry and our brands,” said Fishing Holdings President Randy Hopper. “This new alliance will provide synergies that will strengthen our independent dealer base and ensure our continued focus on fishing.”
The transaction is subject to customary closing conditions and regulatory approvals. Financial terms of the transaction were not publicly disclosed.