Bad Poncho Outdoors and Johnson Outdoors to Partner for the 2013 Season

Throughout the 2012 season Bad Poncho Outdoors saw a rapid growth thanks to in-print publications and affiliated partners, moving into the 2013 season Bad Poncho Outdoors is set to begin a partnership with an industry giant, Johnson Outdoors.

Johnson Outdoors is the parent company that brings anglers Lakemaster, Humminbird, and Minn-Kota products. During the 2013 season Bad Poncho Outdoors will be featuring products from the various arms of Johnson Outdoors, featuring them on and on their YouTube Channel (

“This is the ideal partnership for us here at Bad Poncho Outdoors; we have been using Humminbird and Minn-Kota products for over twenty years” said Robert Taylor II “We are hoping to showcase these products in a fresh and unique way”

The unique way being referred to is on Project Gemini, the centerpiece for the partnership. Project Gemini goes over the restoration of an older bass boat in order to show anglers that a $70,000 bass rig is not necessary to compete in today’s angling world. Project Gemini takes place using a 1990 Gemini 200DCX bass boat, originally designed by the smallmouth guru Billy Westmoreland this boat will be reimagined by the Bad Poncho Outdoors team.

For the early 2013 season Project Gemini will feature entry-level products, namely Humminbird 788ci HD DI Combo, Lakemaster maps, Minn-Kota Maxxum trolling motor, and the MK-330D on-board charger. These products will be featured in a YouTube series which will be available on the Bad Poncho Outdoors website, YouTube, and also available at via the Project Poncho blog.


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