About Us

During the fall of 2010 while out on the lake, father and son duo Robert Taylor II & III had the idea for a blog to share their adventures and knowledge with the public. It didn’t take long for the blog to grow into a full-fledged online magazine that revolves around the outdoor industry. Through necessity Robert Taylor III developed the website himself as well as the Bad Poncho Tackle store; this led into the Bad Poncho Marketing branch.

With growth for 12 consecutive months Bad Poncho Outdoors went into 2012 firing on all cylinders thanks to the specialization in social media marketing and search engine optimization methods put into place to drive traffic to the Bad Poncho brand. Overall, the year was good to Bad Poncho Outdoors, with publications and new relationships with industry giants the 2013 season is looking more and more promising.

Meet the Staff

Robert Taylor III Robert Taylor III didn’t get his start in the industry until the age of 17 when he spent countless hours working on the original Bad Poncho Outdoors concept. Since then he has quickly grown inside the industry and as angler, with a growing list of publications to his name Robert Taylor III is on his way to becoming a permanent fixture in the outdoor industry.



Robert Taylor II began his fishing career as a self-taught angler on the local tournament scene. During the late 80s and early 90s Robert Taylor II and his partner seized the coveted Team of the Year three years in a row before leaving the local tournament scene for nearly 15 years. In 2012, he and his son partnered up and took 4th overall in their local tournament series his first year back.



Advertising with us

Media Kit

If you would be interested in advertising with Bad Poncho Outdoors please contact us at marketing@badponchooutdoors.com

Want to contact us?

Robert Taylor III

Founder | Bad Poncho Outdoors

254 E D Ave #40

Kalamazoo, MI 49009

269-349-9114 | rtayloriii@badponchooutdoors.com | http://BadPonchoOutdoors.com
Facebook: http://www.facebook.com/BadPoncho | Linkedin: Robert R. Taylor III